A collection of experiments
Making Experiences
Feel Right
I've always been obsessed with the invisible. The milliseconds between click and response. The distance your cursor travels. The paralysis of too many choices. These are the forces that shape experience. Most people never notice them.
See the experiments001
The Experiments
Fitts's Law
Big targets close by are easy. Small targets far away are hard. It sounds obvious until you realize how many interfaces get this wrong.
Try it 02Hick's Law
Every option you add makes the decision harder. Not linearly. Logarithmically. Four choices feel easy. Sixteen feel like work.
Try it 03The 400ms Rule
Response time under 400 milliseconds feels instant. Above it, you start to notice. Way above it, you start to leave. Feel the difference.
Try it 04Feedback
Every action deserves a reaction. A button that does nothing visible is a button that might be broken. The small confirmations matter.
Try it 05Miller's Law
The average person holds 7 things in working memory. Plus or minus 2. This is why phone numbers work and why 20-item menus don't.
Try it 06Von Restorff Effect
When everything looks the same, nothing stands out. Make one thing different and it becomes memorable. This is why CTAs need contrast.
Try it 07Law of Proximity
Things that are close together look like they belong together. No labels needed. Spacing alone creates meaning. Your brain does this automatically.
Try it 08Serial Position Effect
People remember the first and last items in a list. The middle disappears. Put important things at the edges. Let the middle be forgettable.
Try itI could explain Hick's Law in a sentence. But explaining it and noticing it are different things. Play with these for a few minutes. You'll start seeing these patterns everywhere.
For anyone else who learns by doing, enjoy.